Social Media vs Real Wedding Work: Are We Creating for Clients or Algorithms

Social media has significantly changed the way wedding photographers and filmmakers create and share their work. Viral clips, trending styles, and short form videos often gain massive attention online, but do they truly represent the real essence of a wedding film? In this session, Jonathan Chong will share insights from his experience creating viral wedding videos while maintaining meaningful storytelling for his clients. The discussion will explore the difference between creating content that performs well on social media and creating films that genuinely reflect a couple's story.